Dallas Cowboys’ Newest Neighbors
Complexity Gaming has a brand-new home, and it is just a few steps from the Dallas Cowboys’ World Headquarters.
The esports franchise has recently opened doors to the GameStop Performance Center at The Star in Frisco, Texas. This newest facility will serve as a training area for Complexity’s athletes, coaches, and front office management.
The Founder and CEO of Complexity Gaming, Jason Lake said in a press release: “We see the opening of our new headquarters as a critical step toward the professionalization of the esports industry overall and our vision for Esports 3.0. Given our organization’s deep history, we are excited to continue this journey with an unprecedented facility that will drastically improve the lives of our players and provide a permanent home at The Star in Frisco for our fans old and new.”
Designed by leading design firm ICRAVE, the GameStop Performance Center features some state-of-the-art facilities. It has a public area and retail space for visitors as well as cutting-edge performance facilities for team members. Special areas are available, such as:
Advanced Training Rooms
Training rooms that can mimic main stage competition settings.
In partnership with Mamba Sports Academy and HyperX, the Mind Gym will feature proprietary training software, high-end equipment for performance training.
A recovery area that is outfitted with recovery equipment, cryotherapy, nap pods, flowing natural light, and calming music designed for mental relaxation.
Where they will develop and test products to enhance the industry standard for esports wellness.
Miller Lite Player Lounge
A space for relaxation, the Miller Lite Player Lounge will also feature a video wall, where Complexity can watch and support other esports teams during competitions. Miller Lite beer will be available on tap for the players on the legal drinking age.
A studio which can create high-quality content in real time. Additionally, Complexity’s content team will be able to use the space’s versatility for filming original content.
The Future of esports
“We believe GameStop is the cultural center for gaming across every local neighborhood, and the GameStop Performance Center will become the epicenter for esports training where amateurs can gain access to insights and strategy from some of the best professionals in esports,” said Frank Hamlin, Chief Marketing Officer, GameStop. “It doesn’t get any better for amateurs of all ages looking to learn and compete at the highest level with this state-of-the-art training facility.”
Complexity has also partnered with a variety of industry leaders, such as GameStop, MSI, HyperX, Planar, and MillerCoors.
Complexity has been constructing business relationships to further advance the esports industry. The company has engaged the esports community globally and locally. They aim to share and develop solutions that will prevent esports injuries and prolong the professional careers of esports athletes. With the rise of esports, the company is also striving to build meaningful esports experiences.