Newegg, North America’s leading tech-focused e-retailer with a global market presence in over 50 countries, has further committed to the esports industry by signing a multi-year marketing agreement with global esports entertainment company Allied Esports. The partnership has designated Newegg as a founding partner and official e-commerce associate of HyperX Esports Arena in Las Vegas.
What to Expect
Following this deal, Newegg branding will be publicized prominently throughout the venue. The company’s branding will also be displayed on the arena’s website, social media channels and official live streams. Newegg and Allied Esports will produce and host co-branded events that are scheduled twice every year at the said arena.
Newegg will also build pop-up stores and interactive retail booths in the venue where attendees and esports fans can test-run the latest gaming gear and hardware available.
Retail booths visitors will be able to scan codes attached to the displayed products with their mobile phones and show more info about the product on their devices. Guests will also have the option of purchasing items through Newegg’s mobile app.
“Gamers and fans from around the world who visit HyperX Esports Arena Las Vegas expect first-class experiences and services, and Newegg will undoubtedly play a major role in both moving forward,” said Simon Temperley, the Chief Revenue and Marketing Officer of Allied Esports. “We look forward to joining forces with Newegg to create amazing, engaging events and content that continue to cement Las Vegas as the center of the esports ecosystem,” he added.
Newegg and Allied Esports: To the Future of Esports
This agreement is the newest in a string of investments Newegg is making in esports. Last month the company started a marketing alliance with Counter Logic Gaming (CLG) to sponsor the CLG Fortnite team’s playoffs at Madison Square Garden in New York. Overall, Newegg is now a major player in esports events in both the Eastern and Western United States.
Allied Esports has been on a roll on the esports market lately. It has administered naming rights to HyperX for three of its assets. The esports company has also started an affiliate program for esports venues that further spread its influence. The World Poker Tour also signed a merging deal with Allied Esports Entertainment after being acquired by Black Ridge Acquisition Corp.