The next time you go to the Buffalo Wild Wings for a mouth-watering sandwich or a boneless chicken wings portion, don’t get surprised if you meet a member of the Team Dignitas. A few hours ago, representatives of the popular chain announced that it has entered into a partnership with the Team Dignitas.
Buffalo Wild Wings is now the “official hangout partner” of the esports organization. Although the definition itself is pretty vague, the BWW logo will be placed on the team jerseys. The clauses in the partnership agreement also include players’ appearances at restaurants, exclusive digital content, and much more.
A partnership event, streamed by the Dignitas streamer Elle “Ellertikk” Lockyer kicked off on Twitch at 10:30 am ET today. In addition, a 1vs1 amateur League of Legends tournament will take place at TwitchCon during the weekend. More tournaments of this kind will be held in the following months.
Bob Ruhland, Vice President of Marketing for Buffalo Wild Wings, commented on company’s venture into esports. He was quoted as saying that “Buffalo Wild Wings is always looking for new ways to celebrate competition in our restaurants while supporting our Fans’ passion for sports of all kinds.”
Although Buffalo Wild Wings is no stranger to the e-sports, this is the most serious partnership the company has inked so far. Previously, BWW has hosted several Hearthstone Fireside Gatherings. It is also an official sponsor of Turner Sports’ ELEAGUE.
As for the Team Dignitas, it is an e-sports organization founded in 2003. It has roasters in some of the most massively played games such as Heroes of the Storm, CS: GO, League of Legends and more. Apart from the BWW partnership, the organization is also supported by other high-profile companies including Alienware, HyperX, and Bubba Burger.