According to a report from Bloomberg, the tech giant HTC may give up on its VR arm and sell its entire business or the Vive VR headset, to say at least.
Essentially, HTC’s options include a strategic partnership, spinning off the business or selling the Vive division. Some people suggested that the entire HTC may be put up for sale, but this possibility is considered the least realistic one. Rumor has it that Google is one of the companies HTC is in talks with about the Vive VR headset.
As a matter of fact, HTC has been reporting unsatisfactory financial performance over the last few years, and its smartphone market share has hit rock bottom recently. A few days ago, the company announced a permanent Vive price cut in an attempt to make up for the losses. However, despite the considerable price reduction, the Vive is still more expensive as compared to its rivals.
HTC used to be a premier Android smartphone maker, but it has lost its market share. One of the main reasons for the current struggles is the fact that HTC unleashed a plethora of devices and instead of attracting new customers, it achieved opposite to the desired effect.
HTC regarded the VR sector as a method for boosting its profitability and conquering new markets. However, companies like Apple and Samsung made it difficult for HTC to remain competitive.
The Taiwanese firm is now committed to reviving its smartphone business by shying away from releasing low-cost devices. The company seems to have left the entry-level mobile phone segment to the Chinese phone makers that keep unleashing new devices on a regular basis.
For the time being, HTC has not released official information about its future development path. There is also a chance for HTC to remain as it is and find a way to avoid the VR business spinoff.
The RealGear team remains committed to informing you promptly when new information emerges.