HyperX announced that it is now the official gaming headset partner of the Dallas Mavericks and the future Dallas NBA 2K League team.
According to the press release the company posted, the American Airlines Arena will play host to multiple “digital signage, giveaways, and concourse activities.”
The first major event will be held on December 2nd when the Star Wars Day game between Mavericks and LA Clippers kicks off. NBA fans will have the chance to use HyperX gear while playing NBA 2K18 or Battlefront II.
Mark Cuban, Dallas Mavericks owner, commented on the new partnership and said that the HyperX will play a vital role in the establishment of a competitive NBA 2K League team. He went on to say that the NBA 2K league should be seen as a great tool for providing “entertainment value” and added that HyperX’s solid experience in the gaming niche makes it an invaluable asset during esports tournaments and events.
Mark Leathem, the general manager of HyperX peripherals, elaborated: “The HyperX tagline is We’re All Gamers, and by adding the Mavs into our family of NBA influencers we are growing our support of the gaming community. If you are a gamer or a professional athlete, you are part of the HyperX family.”
The inaugural NBA 2K draft and season is scheduled to start in spring 2018.