The hardware giant Logitech announced that it has acquired the popular gaming headset maker ASTRO Gaming for the amount of $85 million in cash. The deal is to be finalized in early August.
Logitech released a statement on the matter outlining the reasons for ASTRO’s purchase. The company clearly stated that it had plans to expand into the console gaming market. In this regard, ASTRO Gaming acquisition is regarded as helpful for Logitech’s long-term growth.
Ujesh Desai, Vice President and General Manager of Logitech, commented on the deal. He said that ASTRO was a company that perfectly complemented Logitech G’s focus on PC gaming. He added that the team was excited at the opportunity to make gameplay more exciting for gamers from all over the world.
Logitech’s Vice President also confirmed that ASTRO will remain a separate brand and it will be predominantly focused on consoles, while Logitech will seek PC gaming expansion. It is uncertain if ASTRO will shrink its presence to the PC gaming market.
Aron Drayer, ASTRO’s Vice President of Marketing, did not rule out the possibility of future expansion. He was quoted as saying that the team was committed to improving products’ performance. However, he emphasized that ASTRO was not a purely audio-focused company but a gaming company striving to craft the best gaming products for people. In conclusion, he said that there were a lot of things ASTRO had to accomplish to ensure superior user experience.
ASTRO’s acquisition will help Logitech achieve the desired expansion, but people familiar with the matter pointed yet another reason why ASTRO’s purchase was a well-thought-out move. Logitech’s high-end gaming headsets faced stiff competition but now ASTRO is no longer Logitech’s rival.
Logitech declared its expansion ambitions a long time ago. Over the past few years, it has been slowly but surely moving towards the goal of conquering markets where it currently has little presence. Logitech has acquired Jaybird, Ultimate Ears and Saitek. The ASTRO purchase continues the trend Logitech has established with the aim of supporting and improving gaming brands.
For the time being, neither ASTRO nor Logitech has clarified if and how the acquisition would affect companies’ line-up of peripherals. The RealGear team stays committed to informing you in case some new information emerges.