The US network operator T-Mobile has inked deals with two of the most prominent North American e-sports teams – Cloud9 and Team SoloMid. The partnerships are yet another step T-Mobile takes towards strengthening its presence in the e-sports market. At the time of writing, details about the partnership deals remain scarce. The level of investment is also unknown.
Team SoloMid released a brief announcement on its official website stating that working in collaboration with T-Mobile would provide fans with “more access to the sport they love”. There is no telling whether any live events will be held as a result of the partnership.
Cloud9 has also released a similar announcement. Cloud9 CEO Jack Etienne was quoted as saying that the joint venture with T-Mobile would enable the e-sports powerhouse to “elevate (Cloud9) to the next level”. He also confirmed that some “exciting projects” were in the works.
Over the last few months, T-Mobile has entered into several effective partnerships. As reported by RealGear, the mobile network giant worked with Twitch and sponsored the eSports Arena Tournament during the E3.
The arena showcased several popular fighting games including Street Fighter V, Injustice 2, and Tekken 7. The events were streamed on Twitch and featured a prize provided by the mobile company. Prior to the revelation that it will work with Cloud9 and TSM, T-Mobile announced that it would sponsor the Team USA for this year’s Overwatch World Cup.
As a matter of fact, it does not happen often two rival organizations to announce a partnership with the same company at the same time. Still, the announcements come to confirm T-Mobile’s determination to conquer the western e-sports segment by signing prominent organizations. It remains to be seen whether the involved parties will keep their word to provide e-sports enthusiasts with opportunities that make the partnerships worthwhile.