Following the exciting start of the Overwatch League, Blizzard Entertainment announced that it has attracted the car maker Toyota as a “North American launch partner” for the first season. Terms of the deal were not disclosed, but Overwatch fans can expect Toyota-branded content during the Overwatch League livestreams as well as company’s “vehicle presence” at the Blizzard Arena in Los Angeles.
Steven Curtis, Vice President of media and engagement marketing at Toyota, commented on the sponsorship agreement and said that that the utmost aim of the partnership between Toyota and Blizzard was taking the “Overwatch League and the fan experience to the next level.”
Apart from Toyota, the other companies that sponsor the Overwatch League include the hardware giants HP and Intel that supply the computers players use in competitions.
In related news, Blizzard announced that the Overwatch League matches have attracted a 10-million audience in the first four days after League’s launch. The live streaming video platform Twitch paid $90 million to acquire the rights for broadcasting the matches.
For the time being, the Overwatch League seems like yet another promising Blizzard venture, but time will tell if it will achieve sustainable growth.