New Merch
League of Legends developer, Riot Games, has announced a new partnership. Snapback accessories company SNAPS will be Riot’s official partner to produce three exclusive products for the LCS Summer Finals.
The three designs will include the LCS logo as well as the LCS Summer Finals location of Detroit. There will be limited availability for the said merchandise, as only 200 of each style will be available for purchase at Little Caesars Arena on August 24-25th.
Ready For LCS
The Head of Esports Partnerships and Business Development for North America at Riot Games, Matt Archambault, has discussed the deal in a release: “As a league, we’re always looking for new ways that fans can express their personalities and show their affiliation and fandom for LCS. We’re excited to work with SNAPS to create a limited-edition line of accessories for the 2019 LCS Summer Finals presented by Rocket Mortgage. SNAPS accessories offer a unique and creative way to enhance your apparel, and we hope they’ll offer some fun flair for our passionate fans”, he said.
Entering Esports
The company has been no stranger to this business as SNAPS is known to produce limited-edition snapback accessories for the likes of NBA. And now through this partnership with Riot Games, it officially marks its entry into the esports scene.
Matt Eldridge, CEO and Founder of SNAPS, said: “The small details make the biggest differences and have the most positive impact when playing these games at the highest level. The head game it takes to win, and relentlessness of these competitors lines up seamlessly with our internal code at SNAPS: ‘Details Matter. Focusing on the details is why these teams and players are here, and it’s why we are here, as a new product and also a partner.”
